1. Do you have a clear vision statement describing the end result of living your company’s values in an extraordinary way that gets everyone and everything pointed in the same direction?

Yes No

2. Is the value of truth-telling at the deepest level made clear so your people feel safe addressing the areas that aren’t working?

Yes No

3. Are your people driven to learn on their own – driven by their desire to perform better?

Yes No

4. Do your people commit to their commitments without excuses?

Yes No

5. Do people address conflict head-on by direct discussion with involved person(s) as opposed to petty conversations with co-workers?

Yes No

6. Do you have formal rituals for recognizing each person’s weekly successes?

Yes No

7. Do you spend more time acknowledging what is working versus what isn’t working by a minimum ratio of 5:1?

Yes No

8. Are your people able to “see what isn’t there and make it happen”—as opposed to clinging to their job description?

Yes No

9. Are your people clear as to what extraordinary results and behaviors look like in their position?

Yes No

10. Do you recruit and hire people who have the right emotional intelligence for their position and help them create a career path based on the “path of least resistance?”

Yes No

11. Do you have clearly defined accountability systems for recurring marketing, sales, and operational processes?

Yes No

12. Do your team members KNOW they’re worth premium pricing and take pride in being worth that extra amount?

Yes No

13. Is your training program structured around individuals being responsible for outcomes and results as opposed to merely being curriculum driven?

Yes No

14. If there are people within your organization who suck the enthusiasm out of others and disrupt the culture you are trying to create, do you quickly address the issue by setting clear expectations for no whining, no gossip, and no excuses?

Yes No

15. Are your people slotted into jobs where they can best use their unique abilities—those where they possess outstanding skills and also derive maximum energy and enthusiasm?

Yes No

16. Do you have an environment where people regularly express appreciation for the efforts of those around them—are there rituals of appreciation in place?

Yes No

17. Do your people speak in plain English instead of industry buzzwords?

Yes No

18. Is your vision statement short, known word for word, and lived throughout your organization; are all key initiatives tied to that vision?

Yes No

19. Do your people know your focus is on customer success as opposed to customer satisfaction?

Yes No

20. Does each person in your organization feel independently responsible for the results of his or her team and the results of the company?

Yes No

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